If you love Texas, you’ll love this.
Carrie Ermence, founder and CEO of Lone Star Roots—a boutique Texas clothing company known for its witty and heart-driven merchandise—was recently featured on the Heart of the Hustle podcast. In this powerful and hilarious in-studio episode, Carrie opens up about building one of Texas’s most beloved apparel brands, starting with a heart-shaped Texas logo and a whole lot of hometown pride.
Whether you’re searching for Texas shirts, graphic t-shirts, hats, or Texas gifts with personality, Lone Star Roots stands out for its unique blend of humor, storytelling, and southern soul.
🎧 Watch or listen to the full episode: Click here
A Texas Apparel Brand Born From Heart and Hustle
From her days as a first-grade teacher to launching a full-blown Texas lifestyle brand, Carrie shares her journey of entrepreneurship with honesty and heart. What began as a love for Texas culture and clever design quickly grew into a thriving Texas apparel business, stocked with top-selling graphic t-shirts, cheeky caps (like the fan-favorite “Sorry About My Husband” hat), and must-have Texas-themed gifts.
“We wanted to create merch that makes people laugh, feel seen, and feel proud to be Texan,” says Carrie.
What Makes Lone Star Roots Different?
Unlike mass-produced clothing, Lone Star Roots creates Texas shirts and accessories that reflect real Texan values—community, resilience, humor, and homegrown pride.
🧢 Top-Sellers Include:
- Bold graphic t-shirts for all seasons
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Statement hats with viral-worthy phrases
- Unique Texas gifts perfect for birthdays, holidays, and housewarmings
- Accessories and apparel designed to connect with both native and new Texans
These aren’t just clothes—they’re conversation starters.
Community-Driven, Award-Winning
Carrie’s commitment to giving back shines throughout the episode. From working with nonprofits to staying active in the Frisco Chamber of Commerce, she’s built more than a brand—she’s building a movement rooted in community.
🏆 Fun fact: Carrie was named Entrepreneur of the Year—but almost missed the gala because of a last-minute emergency hair appointment!
Shop the Look, Live the Lifestyle
If you’re shopping for authentic Texas apparel, or looking to support a woman-owned Texas clothing company, Lone Star Roots has what you need.
📸 Follow on Instagram: @lonestarroots
Why This Episode Is a Must-Watch
Whether you’re a small business owner, a proud Texan, or just someone who appreciates a good laugh and a great graphic tee, this episode is packed with insights, inspiration, and plenty of product sneak peeks.
🎙️ Listen to “Heart of the Hustle”
🎥 Watch the episode on YouTube
🛒 Shop best-sellers before they sell out
