Carrie Ermence of Lone Star Roots Featured on “Heart of the Hustle” Podcast
on Jun 23, 2025
If you love Texas, you’ll love this.
Carrie Ermence, founder and CEO of Lone Star Roots—a boutique Texas clothing company known for its witty and heart-driven merchandise—was recently featured on the Heart of the Hustle podcast. In this powerful and hilarious in-studio episode, Carrie opens up about building one of Texas’s most beloved apparel brands, starting with a heart-shaped Texas logo and a whole lot of hometown pride.
Whether you’re searching for Texas shirts, graphic t-shirts, hats, or Texas gifts with personality, Lone Star Roots stands out for its unique blend of humor, storytelling, and southern soul.
🎧 Watch or listen to the full episode: Click here
A Texas Apparel Brand Born From Heart and Hustle
From her days as a first-grade teacher to launching a full-blown Texas lifestyle brand, Carrie shares her journey of entrepreneurship with honesty and heart. What began as a love for Texas culture and clever design quickly grew into a thriving Texas apparel business, stocked with top-selling graphic t-shirts, cheeky caps (like the fan-favorite “Sorry About My Husband” hat), and must-have Texas-themed gifts.
“We wanted to create merch that makes people laugh, feel seen, and feel proud to be Texan,” says Carrie.
What Makes Lone Star Roots Different?
Unlike mass-produced clothing, Lone Star Roots creates Texas shirts and accessories that reflect real Texan values—community, resilience, humor, and homegrown pride.
🧢 Top-Sellers Include:
Bold graphic t-shirts for all seasons
Statement hats with viral-worthy phrases
Unique Texas gifts perfect for birthdays, holidays, and housewarmings
Accessories and apparel designed to connect with both native and new Texans
These aren’t just clothes—they’re conversation starters.
Community-Driven, Award-Winning
Carrie’s commitment to giving back shines throughout the episode. From working with nonprofits to staying active in the Frisco Chamber of Commerce, she’s built more than a brand—she’s building a movement rooted in community.
🏆 Fun fact: Carrie was named Entrepreneur of the Year—but almost missed the gala because of a last-minute emergency hair appointment!
Shop the Look, Live the Lifestyle
If you’re shopping for authentic Texas apparel, or looking to support a woman-owned Texas clothing company, Lone Star Roots has what you need.
📸 Follow on Instagram: @lonestarroots
Why This Episode Is a Must-Watch
Whether you’re a small business owner, a proud Texan, or just someone who appreciates a good laugh and a great graphic tee, this episode is packed with insights, inspiration, and plenty of product sneak peeks.
🎙️ Listen to “Heart of the Hustle”🎥 Watch the episode on YouTube🛒 Shop best-sellers before they sell out
